This past summer, VIBE Agency played a big, behind-the-scenes role at Microsoft’s INSPIRE conference. Held July 9-13th, it was our job to create a fun and memorable experience for the French participants so that they’d want to return next year. Through careful selection of party venues, hospitality and logistics, and food and beverage, we ensured guests got a taste of the best Washington D.C. had to offer.
The Microsoft INSPIRE conference is one of the largest conferences in the software industry, and this year’s event brought in 17,000 attendees – 450 of those were our French audience. Since this was the first time many of them had attended the conference, every piece of the event had to be fun, exciting, innovative, and experiential.
The main conference was held at the Convention Center. Our guests’ experience however began the second they touched down at the airport, and we were ready. We took care of all airport transfers and the hospitality desk. There was a French lounge set up at the Convention Center and we also hosted a welcoming party with 380 guests.
All lunch and dinner reservations were handled for VIP guests. Throughout the conference, French guests attended partnership events designed for networking among Microsoft’s employees and outside partners. Meanwhile, we were taking care of all the details at the hotels, and preparing for the farewell party on the last day of the conference.
The final night fun was held at one of D.C.’s hottest restaurants, the Dirty Habit. Our color scheme was gold, which fit in perfectly with the décor of the venue. Guests arrived via a beautiful red-carpet woman who warmly greeted guests as they entered the event. We handed out gold glasses, bow ties, gold necklaces and more to pull guests into the event. A photo booth kept guests entertained throughout the evening with special accessories. Additionally, airbrush tattoos were a popular activity throughout the evening.
Attention to detail was also important with the French crowd – they’re all about quality and definitely NOT about quantity. The chef hit the nail right on the head with a delicious menu. After dinner, a great DJ kept the music grooving all night long and the dance floor was packed until we regretfully had to shut the party down and get guests back to their hotel.
We can easily say that the final farewell night of the party was a big hit. The client LOVED it and the guests – well they are ready to party some more! Check out the photo album of this event on our Facebook page! (click here).
Love what we do? Consider VIBE Agency for your next event! Simply call +1 (305) 695-7718 or email Valerie Bihet at valerie@thevibeagency.com
