As sustainability and Corporate Social Responsibility continue to become more critical in the events industry, event planners need to consider ways to reduce waste and lower the overall carbon footpri…
No matter what size event you’re planning, there will always be multiple people, vendors, and other service providers involved, not to mention your own staff. A Creative Brief not only ensures that ev…
When establishing calendars and budgets for a company's or brand's event marketing efforts, there are many details to consider. One of the most important is ROI. Long after meetings, shows, convention…
Working in teams is challenging. Even with co-workers who like each other, managing various personalities in ways that feel fair and equitable to everyone isn't easy.
Some work behaviors are helpfu…
Creating and hosting an event is a key fundraising activity for many charity and non-profit organizations. However, for fundraising events to be successful, the cost of hosting must not detract from t…
Although something must be said for tried-and-true venues that always leave event organizers and attendees happy, most people enjoy a little variety, especially regarding recurring events like yearly …
The event world keeps evolving. Even though it’s been a few years since the COVID crisis changed events forever, the future is still innovating rather than going back to pre-COVID standards. One of th…
After weeks or months of planning, the end of an event or conference can sometimes feel like a huge relief. In truth, this is where much of the real work begins if you want your next event to be even …
When measuring how successful (or unsuccessful) an event may be, begin by asking one simple question: How did your guests feel afterward? Sure, they may have noticed the decor, enjoyed the food and dr…
Events can be a powerful marketing tool. Studies show that 31% of event organizers consider event marketing their most effective marketing tool - even higher than content marketing, traditional advert…
You’ve prepared for weeks. Your entire audience is there. The lights go down, the room gets quiet with anticipation, and then…. Nothing.We’ve all been to events where a production issue made an event …
If it seems like Artificial Intelligence (AI) is everywhere nowadays, it's because it's true. People and businesses increasingly use AI to simplify or streamline various tasks to save time, money, and…