Are We There Yet? An Events Industry Update
Vaccination is progressing worldwide. Fewer people are being hospitalized. Death rates are thankfully on the decline. It’s all good news, but it doesn’t mean everyone is out of the woods just yet. The disruptions of the past year will take time to make a full recovery. Here’s what you can expect, and how to pivot […]
Comfort is King
If there’s one thing that can always be said about the event industry, it’s that it will certainly keep you on your toes. However, anyone who has ever tried to organize an event up on their toes in high heels or in uncomfortable dress shoes will tell you that it almost makes more sense to […]
Are Audiences Ready to Return to In-Person Events?
The Business Journals collection of publications recently shared the results of a nationwide survey. It showed that across the country there is strong interest in returning to live, in-person events as opposed to digital ones. When combined, the interest in favor of in-person events is right around 50%, which means there is still half of […]
Food & Beverage 2.0
A year ago, it seemed as though the idea of serving food and beverages to any size group would be impossible. Now, the changing landscape of health and safety, coupled with a renewed desire for public interaction is looking to event hosts / planners to provide creative solutions for gatherings that feel just like they […]
Maintaining Tech Boundaries in Our Increasingly Virtual World
At the beginning of February this year, the great American diplomat and senior government policymaker, George Shultz, passed away at the age of 100. Shultz had served under three different presidents at a number of high-stress positions – including Secretary of Labor, Secretary of the Treasury, head of the federal Office of Management and Budget, […]
And the Award Goes To…
It’s been a long year for everyone. Businesses and employees have been working through all sorts of challenges for nearly 10 months. That can take a toll on productivity, employee satisfaction, and ultimately, workforce retention. Hosting an awards ceremony is a perfect way to strengthen relationships with your team, while also providing much-needed reassurance and […]
Get More from Your Goodie Bags
Whether you’re planning an in-person, virtual, or hybrid event – goodie bags (and boxes) can be effective ways to connect with your attendees and gain exposure for your brand. After all, everyone loves the idea of getting something for free, and if that “something” is also useful or meaningful, even better! But before you rush […]
Top Tips for Minimizing Coronavirus at Your Event
Even though we’re seeing a lot of success with virtual events these days (like our own Good Vibes series we hosted in the USA and France), as a full-service corporate event planning company, we still appreciate the value of in-person events. There is no way to be sure when concerns over COVID-19 will subside and […]
Travel Gadgets for the COVID-19 Era
Even though the majority of modern aircraft are equipped with near-hospital-grade air filtration systems, and most airlines are engaging in increased sanitation protocols during and in-between flights, there are plenty of people worried about the safety of air travel with COVID-19 still so prevalent. For those with underlying conditions that put them at high risk […]
Collaboration Innovation
Outperforming the competition isn’t as easy as it used to be… nor is it necessarily the best way to ensure longevity for your brand. Even before the pandemic, the idea of partnership and collaboration were making significant headway in expanding market reach and growing a consumer base. Some of the earliest successful brand collaborations were […]
Keeping Engagement Up During Virtual Events
Digital, remote, hybrid, and other kinds of virtual events are all on the rise. Whether you’re hosting a product demonstration, social occasion, networking function, webinar, or even an international conference, the benchmark for success is no longer simply a matter of attendance, but rather how engaged and involved attendees were with the you virtually shared […]
Making “Hybrid” Happen
It seems like everything is “hybrid” these days – thanks to an ever-growing divide between in-person and virtual experiences. In all likelihood, the return to 100% in-person events will be slow, and vary widely from one location to another. Even after pandemic risks have subsided, people may be hesitant to attend gatherings that could be […]
