Making More Time for Fun, Health, and Wellness: The 60-20-20 Rule of Event Planning
Behind every successful event is a solid purpose. After all, why would you spend valuable event marketing budgets on something without a clear direction? It could be a learning opportunity, strategic realignment, networking, awards for a job well done, or many other reasons to bring people together. However, it’s essential not to let the event’s […]
In-Person Events are Back – Here’s 4 Ways to Get More Bang for Your Buck
After a temporary speed bump from COVID, in-person events are a top interest for companies, organizations, and professional event planners. Today’s attendees are eager to meet in person, and smart planners are looking for ways to maximize budgets to give guests more of what they want while still producing a strong return on investment Below […]
The Top 3 Event-Planning Challenges – and How to Solve Them
In a perfect world, deciding to host an event would be a simple process from start to finish. But the world isn’t perfect, and expected, and unexpected roadblocks often occur. The best way to overcome them is to be prepared beforehand, so we’re sharing the top 3 challenges today’s event planners are facing and how […]
Soothing = Success: Why to Select a Calm Experience for Your Next Event
When planning business events, organizers often want to load in as much fun and entertainment as possible. The thinking is that the more fun people have, the more satisfied they’ll be with the overall gathering. But sometimes, less can be more, and creating events centered around serenity and relaxation can have excellent benefits. Want to […]
How to Successfully Host a Football Tailgate for Your Corporate Group
Both the NCAA and NFL football seasons are officially back in full swing, which means your next event can incorporate a favorite sporting pastime for increased attendance and guest satisfaction. Tailgating events are fun, casual, and offer built-in conversation starters and entertainment – making them perfect for corporate team building, sponsorships, and other business relationships. […]
3 Book Ideas For Corporate Gifts
Looking for an alternative to typical branded swag, fruit basket, or wine delivery that is also meaningful, useful, and easy to personalize to each of your recipients of annual corporate gifts? Consider choosing a book to stand out from the pack alongside a person-to-person note. Why Gift a Book? Books are relatively inexpensive. On average, […]
How to Incorporate Wellness Activities Into Your Next Event
For any event, it is important to make connections with your audience that are meaningful and memorable. Increasingly, that means being more creative when selecting activities to build into the event schedule. Gala dinners, cocktail parties, and team-building games are always reliable crowd pleasers, but if you really want your company to stand out, integrating […]
4 Tips to Avoid Current International Travel Issues
Last week we talked about strategies that might help you avoid and manage travel delays when traveling domestically. Now we’re going to tackle ways to minimize your stress when traveling internationally. Many of the issues causing domestic air travel troubles are the same ones plaguing international air travel.There are special situations you should be aware […]
Seasonal Recipe Highlight: Summer Peach White Sangria
A delicious way to add interest to any event is with a specialty cocktail. With summer being peak peach season in the U.S., this juicy-yet-refreshing wine punch is a hit at any party. Even better, it can prebatched to keep the bar line short (and minimize close contact among guests), or served in fancy pitchers […]
How to Elevate Your Next Webinar
Whether it’s an online tutorial, a company-wide speech, or a presentation to investors, webinars are useful tools for sharing a great deal of information in a convenient digital format. After all, “attendees” are virtual and without travel arrangements to worry about, not nearly as much planning is needed for venues, lodging, and food & beverage. […]
Events as Part of an Integrated Brand Strategy
When hosting an event, “branding” is frequently considered the basis of décor decisions or perhaps an event theme. But that’s just the beginning of how events can tie into a broader branding or marketing plan. Just like print or television advertising, social media, web, and PR all contribute to different sides of any brand initiative, […]
Not another keychain. Cool swag bag ideas your guests will love.
Between trade shows, private events, fundraisers, galas, incentive trips, and annual or semi-annual conferences, it doesn’t take long to collect a LOT of random branded giveaways that are destined for the trash. At the same time, most event organizers don’t like the idea of sending guests home empty-handed. Every once in a while, a timely […]
