Is the Metaverse the Next Branding Frontier?
Online is becoming less of an activity and more of a way of life. Vital elements of our daily lives are now fully enmeshed with the digital world – things like banking, entertainment, education, and even grocery shopping happen with a click, tap, or swipe more often than ever before. As we continue to blur […]
Events Powered by AI
Most often, people think of events as very human-centric. After all, it’s about people coming together to share in an experience, right? It also typically takes a highly experienced and responsive team behind the scenes to make sure it all gets executed to perfection. Evolutions in technology, however, are bringing AI (artificial intelligence) solutions to […]
Redefining Engagement
We’ve come a long way when it comes to measuring the performance of an event. Attendance used to be one of the most important metrics, followed by online feedback, and media appearances. Today, however “Engagement” is the ultimate goal for gatherings – which is simply wanting guests to interact and connect with the brand experience […]
6 Steps for Successful Virtual Events
While many people are eagerly looking forward to attending in-person events in the near future, there are many businesses and event organizers who have a new-found appreciation for digital and virtual events. What started out as vital necessity during the pandemic delivered a variety of unexpected benefits like increased attendance and better reach, lower travel […]
Re-opening Isn’t One Size Fits All
In many parts of the country, state and local governments have been lifting various closures and other restrictions on public spaces. Declining numbers of new COVID-19 cases and increasing numbers of vaccinations are combining to reduce risk across the board. It’s a big change from a year ago when most of the U.S. was under […]
Extended Reality –Extended Opportunity
During the past year, many events started utilizing XR (Extended Reality) technology to revolutionize the experience and reach larger audiences. You may have seen this during the MTV Video Music Awards and during the American Idol finale with stage environments that are heavily enriched by digital elements. You likely have also experienced it on a […]
Which Type of Event Do You Need: A Quick-Reference Guide
As the event marketing world evolves, it is moving forward in three distinct directions – Virtual events which happen completely online or digitally; In-person events which follow the traditional people + venue model; and Hybrid events which combine elements of both Virtual and In-person. Knowing which kind of approach best suits your needs is essential […]
Looking Good on Zoom and Digital Meetings
Despite the jokes about wearing a shirt and tie with pajama pants, everyone wants to look their best when attending a virtual or digital meeting. Yes, it’s possible to turn off cameras and only participate via audio, but unspoken communications and body language are important ways people understand each other. Fortunately, logging on to your […]
Hybrid Events – Myths vs. Reality
Often perceived as the best of both worlds, hybrid events are unique ways to build relationships with both in-person and online audiences. But – there are a few unavoidable truths about Hybrid Events that typically get ignored, overlooked, or misunderstood, which leads to lack-luster results. Myth: Hybrid events are cheaper than having everyone attend in […]
Creating a Sustainable Future for Events
Right now, while many events are happening virtually or as a hybrid of digital and in-person gatherings, there are some obvious benefits to this new dimension of event marketing. They are often less expensive than in-person events due to smaller or non-existent venue needs. They are broader in reach as transportation is less of an […]
Travel Gadgets for the COVID-19 Era
Even though the majority of modern aircraft are equipped with near-hospital-grade air filtration systems, and most airlines are engaging in increased sanitation protocols during and in-between flights, there are plenty of people worried about the safety of air travel with COVID-19 still so prevalent. For those with underlying conditions that put them at high risk […]
Collaboration Innovation
Outperforming the competition isn’t as easy as it used to be… nor is it necessarily the best way to ensure longevity for your brand. Even before the pandemic, the idea of partnership and collaboration were making significant headway in expanding market reach and growing a consumer base. Some of the earliest successful brand collaborations were […]
