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Using an Event App for Faster, Smarter, More Actionable Event Success KPIs

In the corporate event landscape, where significant marketing budgets demand substantial returns, partnering with a seasoned full-production agency can be transformative. As an event organizer, you have to go beyond traditional metrics to demonstrate ROI, and this is where the expertise of a well-established agency with experience using cutting-edge event apps comes into play. By […]

Smart Ways to Effectively Use AI at Your Next Event

ai at event

If it seems like Artificial Intelligence (AI) is everywhere nowadays, it’s because it’s true. People and businesses increasingly use AI to simplify or streamline various tasks to save time, money, and resources. But how can you bring AI’s benefits into event planning, which is usually about human interactions? The trick comes in knowing how to […]

Is ChatGPT the Next Event-Planning Tool? VIBE Explains How to Use It.

chat gpt

If you have yet to hear of ChatGPT and other AI-powered content creation technologies, here’s a quick summary – written by ChatGPT. ChatGPT is a smart computer friend that you can talk to. It understands what you say and tries to converse with you, giving helpful and realistic responses, even though it’s just a computer […]

Even More Ideal Events to Host in the Metaverse (Part 2)

metaverse events

We’ve been talking about the Metaverse over the past few months and for good reason: crafting the right experience can be tricky but can also be a game changer for engaging attendees. In Part 1 of this series we discussed how product launches, conferences and fashion events are all highly effective in the Metaverse, what […]

The Most Effective Events You Can Host in the Metaverse (Part 1)

shoe in metaverse events

The way we interact with each other and with technology is rapidly changing. Even post-pandemic, people are spending more time online with connected media, entertainment, and e-commerce than ever before. On average, the typical web user spends just under seven hours a day connected to online platforms. That’s nearly half of most people’s waking hours. […]

Why Virtual and Hybrid Events Are Still Valuable for Business

Hybrid events video recording session

More than almost any other factor, when we speak to our clients about their most pressing event concerns these days, the vast majority almost always say budget. In the last two years, that concern has become more nuanced as businesses weigh the cost vs. return on investment at a time when in-person events are returning, […]

How to Elevate Your Next Webinar

Young woman with headphone during  a webinar

Whether it’s an online tutorial, a company-wide speech, or a presentation to investors, webinars are useful tools for sharing a great deal of information in a convenient digital format. After all, “attendees” are virtual and without travel arrangements to worry about, not nearly as much planning is needed for venues, lodging, and food & beverage. […]

The Difference Between Event Platforms and Zoom

zoom video call

Isn’t it crazy how quickly Zoom has become a part of everyday life in the business world? Just as easily as we used to say, “I have a call at 2 PM,” we now say we have a Zoom. It’s a useful technology for screen sharing, reviewing presentations, and facilitating remote work… but is it […]

Why Use a Studio for Virtual Event Production?

Studio mixing console used for a virtual event production

A year or two ago, the digital and virtual event landscape was very different than today. Certain brands had been using teleconferencing and similar technologies to add video components and shared presentations via the internet, but few organizations were truly producing full-scale experiential gatherings in the digital realm. Fast forward to today and there are […]

Events in the Metaverse

metaverse Decentraland

If it seems like everyone is talking about the Metaverse, it’s because they are. The idea that a digital landscape exists with full interactivity that mirrors that of everyday IRL (in real life) is more than just a buzzworthy topic: it’s the next frontier of how we communicate and connect as a planet. What is […]

Build Content Marketing Into Your Digital & Hybrid Events

content marketing

Doesn’t it seem like everyone has a new streaming service these days? There are so many “Plus” and “OnDemand” channels it’s dizzying. The reason why is that entertainment companies finally realized Content Is King and whoever creates the content controls the audience. The same holds true for brands and businesses of all kinds, especially in […]

What Can Data Tell You About Your Event?

Dark empty data abstract scene, rays of searchlights, neon blue light, highlights and lights.

In a survey and report compiled by the Conference & Incentive Travel organization, event organizers stated they’re very keen to obtain more data from their events. Data collection was one of the top benefits of digital and hybrid events for 38% of respondents. So, how can you infuse your events with better data gathering opportunities?  […]

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