The most successful events are those that bring people together to make meaningful connections – with a brand, with a product or service, and most definitely with each other. When events are internal …
May 03 2022
Event Planning Insights
Explore expert insights on event planning, production, and experiential marketing. Discover industry trends, technology updates, and practical tips from our award-winning event production team.
A year or two ago, the digital and virtual event landscape was very different than today. Certain brands had been using teleconferencing and similar technologies to add video components and shared pre…
Apr 26 2022
We’ve all been there – plans have been in place for weeks, deposits have been paid, the guest list and technology fine-tuned – and then, another COVID variant gets announced. It can be frustrating for…
Apr 19 2022
As event marketers, we’re always asked how to do something fresh, new, and exciting. That’s because people tend to remember those experiences that were truly out of the box or innovative. If you reall…
Apr 12 2022
As the event marketing industry changes, the professionals charged with organizing and executing events must evolve to meet the changing needs of its clients. With concepts like digital, hybrid, and M…
Apr 05 2022
According to a Harvard Business School report, approximately 70% of Americans believe that it’s important for companies to “make the world a better place.”
Even more eye-opening is the fact that j…
Mar 29 2022
One of the questions we get asked most often is, “Where can I hold my event that’s not just another boring ball room or meeting room?” It’s one of our favorite challenges, and these are a few of our f…
Mar 22 2022
If it seems like everyone is talking about the Metaverse, it’s because they are. The idea that a digital landscape exists with full interactivity that mirrors that of everyday IRL (in real life) is mo…
Mar 15 2022
While some of America’s northernmost states are famous for their mild summers and beautiful fall foliage, the whole of New England offers abundant opportunities for culture, adventure, and memorable e…
Mar 08 2022
One of the best indicators that “the new normal” is starting to take hold is the opening of all-new travel destinations. Some are in new locations. Others are new appearances by world-renowned hospita…
Mar 01 2022
One of the trends over the past few years has been to move away from giant galas and other huge gatherings, and instead host a series of smaller events. While much of this has been motivated by the pa…
Feb 22 2022
New York, LA, Napa, Atlanta, Charleston, and Austin all get plenty of credit for being on foodie bucket lists... and rightfully so. But there are select destinations across the country that are exciti…
Feb 15 2022
Just when it looked as though we were turning a corner, we hit another roadblock. This time, in the form of the Omicron variant.
Medical experts seem to agree that this version of the virus is mil…
Feb 08 2022
Doesn’t it seem like everyone has a new streaming service these days? There are so many “Plus” and “OnDemand” channels it’s dizzying. The reason why is that entertainment companies finally realized Co…
Feb 01 2022
In a survey and report compiled by the Conference & Incentive Travel organization, event organizers stated they’re very keen to obtain more data from their events. Data collection was one of the t…
Jan 25 2022