After weeks or months of planning, the end of an event or conference can sometimes feel like a huge relief. In truth, this is where much of the real work begins if you want your next event to be even …
Jan 03 2024
Event Planning Insights
Explore expert insights on event planning, production, and experiential marketing. Discover industry trends, technology updates, and practical tips from our award-winning event production team.
When measuring how successful (or unsuccessful) an event may be, begin by asking one simple question: How did your guests feel afterward? Sure, they may have noticed the decor, enjoyed the food and dr…
Dec 20 2023
Events can be a powerful marketing tool. Studies show that 31% of event organizers consider event marketing their most effective marketing tool - even higher than content marketing, traditional advert…
Dec 06 2023
You’ve prepared for weeks. Your entire audience is there. The lights go down, the room gets quiet with anticipation, and then…. Nothing.We’ve all been to events where a production issue made an event …
Nov 21 2023
If it seems like Artificial Intelligence (AI) is everywhere nowadays, it's because it's true. People and businesses increasingly use AI to simplify or streamline various tasks to save time, money, and…
Nov 08 2023
In today’s day and age of staffing shortages and low employee retention, events can have a powerful impact. Hiring and HR trends show that 93% of employees believe companies should “lead with purpose,…
Oct 25 2023
The days of checking a box on an RSVP card for chicken or steak are long gone. As more and more people try to manage healthy lifestyles for their personal lives, dietary restrictions have become incre…
Oct 11 2023
Fall is the perfect time for a get-together. For employers who are looking for ways to help their employees bond, fall events can be a great option.
If you are looking for a way to encourage bondin…
Oct 02 2023
Behind every successful event is a solid purpose. After all, why would you spend valuable event marketing budgets on something without a clear direction? It could be a learning opportunity, strategic …
Sep 27 2023
If you have yet to hear of ChatGPT and other AI-powered content creation technologies, here's a quick summary - written by ChatGPT.
ChatGPT is a smart computer friend that you can talk to. It under…
Sep 13 2023
After a temporary speed bump from COVID, in-person events are a top interest for companies, organizations, and professional event planners.
Today’s attendees are eager to meet in person, and smart …
Aug 23 2023
In a perfect world, deciding to host an event would be a simple process from start to finish. But the world isn’t perfect, and expected, and unexpected roadblocks often occur. The best way to overcome…
Aug 02 2023
The decision to host an event for your brand or business is exciting. Just minutes after the idea comes to mind, people start imagining things like decor, menu, and more. But what takes minutes to ima…
Jul 12 2023
One of the easiest ways to control expenses at business events is to control the size of the guest list. That’s because items like food & beverage as well as service are most often priced per pers…
Jun 27 2023
When planning business events, organizers often want to load in as much fun and entertainment as possible. The thinking is that the more fun people have, the more satisfied they’ll be with the overall…
Feb 07 2023