On last June 28th, 2018, while some international soccer teams were playing each other in Russia, 15 teams were having their own competition in Jungle Island, Miami, FL: the L’Oréal Travel Retail Amer…
Aug 21 2018
Event Planning Insights
Explore expert insights on event planning, production, and experiential marketing. Discover industry trends, technology updates, and practical tips from our award-winning event production team.
Planning an event requires to fully examine the scope of security measures, in terms of location, structures and activities. Event planners’ responsibility is to implement, if possible with the help o…
Aug 14 2018
Event planning has known a tremendous evolution thanks to technology and digital developments. With robots, mobile apps, VR and AR, 3D printing, IoT, planners can imagine impressive marketing solution…
Aug 07 2018
It is a fact: we produce too much waste and pollution. So, what can an event planner do to reduce its event’s impact on the environment?
Events and trade shows have always been a great source of in…
Jul 31 2018
Planning corporate events has nothing to do with simply choosing venues, selecting service providers and booking flights. It asks a complete immersion into the client’s company to understand its core …
Jul 03 2018
Summer is coming up and you might not have scheduled anything yet. You may already have thought about flying abroad, thinking of planning a nice trip and great activities with your family or with cust…
Jun 26 2018
As people get more than ever connected to the world and to each other, opportunities for marketers to develop experiential marketing become endless. Either aiming at a product, a service or during an …
Jun 19 2018
As the 3rd largest urban area in the U.S., the Windy City offers plenty of places to discover. This thrilling city, lying on the edge of Lake Michigan, birthplace of skyscrapers and major blues music …
Jun 12 2018
On last Thursday, May 24th, was held a special gala at the EAST Hotel, Miami. This annual event rewarded some of the 2018 most innovative French companies on Florida’s ground. Initiated by the French-…
Jun 05 2018
From April 15th to 20th, 2018, the oldest cosmetic company in the world held its annual corporate meeting, gathering the group’s top executives in the Land of the Rising Sun. As Shiseido entered the 4…
May 29 2018
When it comes to event management, planners are the key players. Dealing with amazing and innovative ideas, they always manage to organize unique meetings in unique places, in order to create a long l…
May 22 2018
Considering event management, mobile apps have considerably improved planners’ perspectives. For each step, you can find plenty of useful and innovative apps that will help you to make the difference:…
May 15 2018
Teambuilding is undeniably the best way to strengthen your employees’ relationships and their team spirit. By giving to your employee the opportunity to share memorable experiences and to spend time t…
May 01 2018
Planners love to face new challenges while organizing their events as they aim at making them unique. Through technology, media, creative booths or memorable venues, they use any tools that can make t…
Apr 24 2018
In 2010, two brilliant minds launched the Instagram app. In few years, this social network became viral, gathering more than 600 million people worldwide. Indeed, this app became a very easy way to ta…
Apr 17 2018